How to Create a Landing Page in WordPress with Elementor (That Converts)
By Saurabh Pandey · · 2 min read
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A landing page is a page built for a single goal: a booking, a sign-up, a download or a sale. Unlike your homepage, it removes distractions and guides visitors to one action. This guide shows how to build one in WordPress with Elementor, using a proven structure.
Step 1: Create a distraction-free page
- Go to Pages > Add New Page, give it a clear title and click Edit with Elementor.
- Open page settings (gear icon) and set the Page Layout to Elementor Canvas. This removes the theme's header, footer and menu.
- Set a clean URL slug, such as
/free-website-audit.
Step 2: Use a section order that converts
- Hero: a headline with the main benefit, one supporting line, one button, and a relevant image.
- Problem: show you understand the visitor's situation.
- Solution and benefits: three to five benefits with icons.
- Proof: genuine testimonials, client logos, ratings or results.
- How it works: three simple steps.
- Offer details: what is included and, if relevant, the price.
- FAQ: answer the objections that stop people acting (see the Elementor FAQ accordion guide).
- Final call to action: repeat the button.
Step 3: Add the conversion element
- Lead form: the Elementor Pro Form widget, or a form plugin (see adding a contact form).
- Booking or WhatsApp: a button linking to your booking tool or WhatsApp chat.
- Purchase: a WooCommerce add-to-cart button or payment link.
Keep forms short: every extra field reduces sign-ups.
Step 4: Make it fast and mobile-first
- Compress images and use WebP (see optimizing images).
- Avoid sliders and auto-playing videos in the hero.
- Check the mobile view: big button, readable text, short sections.
Step 5: Track results
Make sure Google Analytics is installed (see adding Analytics code) and track the form submission or button click as a conversion. Change one element at a time, such as the headline, and compare results over a few weeks.
Landing page mistakes
- Several competing calls to action.
- Vague headlines like "Welcome".
- No proof or reassurance near the button.
- Slow, heavy pages for paid ad traffic.
Frequently asked questions
What is the difference between a landing page and a homepage?
A homepage introduces the whole business and links everywhere. A landing page focuses on one offer and one action, usually without the main menu, so visitors are not distracted.
Can I build a landing page with free Elementor?
Yes. Free Elementor includes the Canvas template and the widgets you need. Elementor Pro adds forms, popups and advanced widgets.
Should a landing page be indexed by Google?
Landing pages for ads or email campaigns are often set to noindex to avoid thin duplicate pages. Pages meant to rank in search should have enough unique, helpful content.
How fast should a landing page load?
As fast as possible, especially for paid traffic. Compress images, avoid heavy sliders and videos, and test with PageSpeed Insights.
